Entrepreneurship Development

The Significance

Entrepreneurs play a significant role in the economic development of a country, particularly through job creation, innovation and external income generation. Entrepreneurship also helps in facilitating the overall development of a region, through utilization of local resources, inducing infrastructure and skills development, improvement of public services and utilities network penetration in less developed and backward areas, helping the regional economy transition from predominantly traditional or agrarian to modern.

Not surprisingly, Entrepreneurship development is an important area of focus for India. Several programs that promote new entrepreneurs, start-ups and other small and medium businesses have been introduced by the Government, such as MUDRA (Micro-Units Development& Refinance Agency), Credit Guarantee Scheme, Atal Innovation Mission, SMILE (SIDBI Make in India Soft Loan Fund), credit benefits through NABARD, among others.

While programs and schemes are available, their outreach to rural communities is an entirely different issue. This is where MART Global Management Solutions LLP comes in.

MART’s Experience

MART’s has over 26 years of experience in the rural development sector, and a significant part of our experience includes developing young entrepreneurs in rural areas. MART has developed and deployed several innovative models that cover all aspects of entrepreneurship development, from the identification of potential businesses, markets to skill development, capacity building, and facilitation of marketing and promotion.

Some of our projects in this sector include – Creating Women Entrepreneurs under Project Shakti of HUL, Performing as a Microenterprise Promotion Agency for NABARD, the development of an Agri-business Promotion Facility under the Maharashtra Agricultural Competitiveness Project, using rural entrepreneurship development as a base approach of intervention while facilitating and promoting a rural retail chain under SERP, Individual and cluster based activities of tribal communities under OFSDP, enabling young entrepreneurs and creation of income generating activities as part of a sustainable livelihoods programme under OCPL, promoting Eye Mitra – entrepreneurship for vision correction and dispensing spectacles for Essilor, developing enterprise and marketing initiatives in project areas of Tata Steel Rural Development Society, among others.

MART’s Commitment

• MART has a strong on-ground presence, with a commitment to ensuring a long lasting success of our interventions. MART’s expertise as a leading consultancy on rural entrepreneurship promotion has been acknowledged by our clients, both in the Government and Corporate sector.
• MART remains committed to ensure the sustained success of its interventions towards entrepreneurship development, by focusing on careful and market research guided selection of income generating activity, facilitating credit linkage, comprehensive capacity building and skill development, leadership training, exposure to successful ventures, marketing support and hand-holding, and supervision of the potential entrepreneurs, allowing them to continue their business in the absence of further support.