Rural Immersion Program
We provide immersion programs to corporate professionals in unique combination of classroom training and field visits. Designed to help marketing & sales professionals understand rural consumer, purchase behavior, lifestyle, attitude, brand usage and ecosystem for becoming effective in executing rural strategies.
3-day Rural Immersion Program
Day 1: Direct interaction with Rural marketing Gurus and renowned industry experts
Day 2 – 3: Field visits in a rural setting (village and small towns) for practical exposure. Key activities during field visit include: Village Walk, Meeting with Key Opinion Leaders (Sarpanch, Big Farmers, Doctors, Anganwadi workers), Grain Mandi Visit (Meeting with Adhatiya), FCI Godown Visit, Rural Haat Visit etc.
Customized Training / Immersion Program
MART conducts customized training and rural immersion programs for clients across different sectors. We have conducted customized immersion programs for our clients in finance/investment sector, health, hygiene and FMCG sectors where the objective of the client was to gain understanding of rural consumer behavior specific to their product/ services.
Contact us at the MART office nearest to you or submit a business inquiry online.
Testimonials
MART’s 3i Approach has caught everybody’s attention… participatory Rural Appraisal as a tool for Innovative Co-creation is appropriate.
