Livelihood & Skill

MART is a pioneer on market led livelihoods and skill promotion. We offer comprehensive solutions from research, techno-managerial services and training. We want to impact the lives of poor by adopting an inclusive marketing approach. We bring in active participation of private sector in designing livelihood and skill development strategies by following principles of co-creation that create sustainable solutions to impact poverty.

MART’s key focus areas in this domain are:

Inclusive Marketing is an approach that looks at the marginalized not only as consumers but also as producers/suppliers. This approach uses innovative
co-creation and appropriate partnerships offering promise to add economic value to goods and services contributed by the marginalized. It creates solutions that can make markets more efficient, competitive and inclusive. It can therefore impact poverty positively. Read more 

A pro-poor value chain development aims at fostering inclusive growth by capacitating marginalized communities to manage business and marketing functions, by creating marketing infrastructure at local level and by empowering
them to build relationship with stakeholders across the value chain. Read more

MART’s 3M Model is an innovative approach to initiating micro enterprises based on the three tenets of micro finance, micro markets and micro planning. The model primarily provides a tool to systematically map local resources, skills, support services, and markets for developing business plans. Further it provides a step by step plan to launch and manage activities. Read more

Our Differentiators

• We create knowledge by working directly with community
• We develop innovative solutions through community co-creation
• We bring a strong market and private sector orientation