Project Shakti with Unilever created 140,000 ‘Shakti Amma’ entrepreneurs; a Win-Win model for all.

A joint effort with Hindustan Unilever to build an efficacious first full-scale business model called Shakti Amma covering 1.4 lakhs as a dealer to HUL

CREATED AND IMPLEMENTED THE LAST MILE MODEL FOR UNILEVER’S PRODUCT CATEGORY TO REACH LESS THAN 1000 POPULATION RURAL LOCATIONS IN 18 STATES BY INTEGRATING 85000 MICRO CREDIT WOMEN AS ENTREPRENEURS

Project Shakti culminated the essence of livelihood opportunity mapped to distribution reach. The journey of SHG women to a micro enterprise by taking Lever’s product for selling in rural areas. This model is viable and reached a top line sales of $400 Million.