Market linkages
MART’s ‘Collective Marketing’ approach, is an innovative, effective and highly popular aggregation model for agriculture and non-agriculture produce/commodities to establish marketing system by CBOs at local level.
MART has undertaken several national turnkey path-breaking; market led large scale and sustainable projects for livelihood promotion resulting in development of better systems at different stakeholder levels.
To name a few successful projects are
- Gramshree Mela (fair) for sale of artisan products in cities since 1989,
- appointment of 46000 women appointed dealers in SHG-HLL Project Shakti in 14 states
- promoting 40,000 entrepreneurs in APRLP, OTELP, WORLP, MPDPIP, APDPIP etc. and
- Collective marketing Model implemented in 3000 villages